Yext Launches Scout: Webinars & Strategies to Enhance Brand Visibility in AI and Local Search
Yext has just introduced an exciting tool that aims to boost brand visibility in an era where AI and local search play a significant role. The new feature, known as Yext Scout, is designed to provide brands with essential insights and recommendations as they navigate the ever-evolving landscape of search engines.
When you think about how search behavior is changing - thanks, in part, to AI advancements - it's clear why this tool is crucial for marketers. Scout isn't just another feature; it’s like having a competitive intelligence agent right at your fingertips. Integrated within the main Yext platform, it offers a comprehensive view of how brands show up in both traditional and AI-driven search platforms, enabling users to measure visibility and benchmarking performance against competitors.
Unlocking Insights for Brands
Mark your calendars! On Wednesday, September 24, 2025, at 1 PM BST / 2 PM CEST, Yext will host a webinar titled Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms. During this event, attendees will learn how Scout empowers brands and marketing professionals by exploring the impact of AI on search behavior.
Compete in AI and Local Search with Scout
With platforms like ChatGPT, Google Gemini, Perplexity, and Grok reshaping how customers discover brands, it can feel overwhelming – can your brand keep up? This is where Yext Scout steps in, bridging the gap by offering:
- Holistic visibility into your brand’s presence across AI and traditional search channels, including sentiment analysis.
- Competitive insights that help you understand where your brand stands compared to others in your field.
- Actionable insights, tailored specifically for your brand to improve performance and visibility across multiple platforms.
- Streamlined actions directly within the Yext platform, making it easier to optimize listings and manage reviews seamlessly.
Incorporating Scout allows brands to see their presence across AI and local search channels in real-time, take immediate action, and improve performance without having to juggle multiple tools.
Webinar: Elevate Your AI Search Strategy in EMEA
If you're a marketing leader, a local SEO expert, or simply someone looking to enhance their brand’s visibility, this webinar is tailored for you! You can expect to learn about:
- The transformations in consumer search behavior influenced by AI technologies.
- How local businesses are gaining visibility in AI platforms and how to leverage those insights.
- Key actions to enhance presence and performance.
- A live demo of Scout’s functionalities, focusing on specific industry use cases.
Don't miss out on this opportunity! Register now and ensure your brand shines brightly amidst the shifts brought on by AI.
About Yext
Yext (NYSE: YEXT) stands out as a leading brand visibility platform, designed for a world where brand discovery happens everywhere—from AI to traditional search and social media. With over 2 billion data points backing it up, Yext equips brands with the tools they need to succeed in today's digital landscape. Stay ahead, stay visible, and let Yext help turn your brand’s digital presence into a competitive edge.
Want to know more? Explore Yext.com or follow their journey on LinkedIn and X.
