Thailand Leads the Way in Asia with Launch of Game-Changing Sora App

Thailand is making waves in the tech world with the introduction of the Sora app—a fresh approach to AI video creation tailored for local creators. This innovative tool, backed by OpenAI, gives users a unique opportunity to dive into video storytelling like never before. And it doesn’t stop there—the app’s rollout is also set to include neighboring Vietnam and Taiwan.

The Sora app landed in the U.S. and Canada back in early September, garnering quite an audience there even before its Asian debut. In a remarkable feat, it surged past one million downloads within just five days of launch, outpacing even the initial reception of ChatGPT. Naturally, it’s hard not to wonder: what is it about this app that's capturing so much attention? According to its head, Bill Peebles, it seems users can’t get enough.

For those in Thailand, downloading the app is a breeze. It's available for free on iOS without the need for an invite. Users are greeted with generous usage limits, although these might shift as the app continues to evolve—something to keep an eye on.

Sora harnesses the power of the Sora 2 model, a video generation mechanism that not only creates original clips but also allows users to remix existing footage and curate a personalized content feed. One standout feature is "Cameos," where users can magically appear in scenes. To use this feature, users need to go through a one-time identity verification process. Plus, the app fully supports Thai language inputs, making it accessible to many.

Early testers have already raved about the Cameo feature—it's all about engaging and connecting in a fun way. For example, Thai creator Woody Milintachinda expressed, “Sora allows me to bring ideas to life in a way that immediately resonates with audiences. It opens up new avenues for creativity and connection.” Doesn't that just spark excitement?

In tandem with the launch, Sora brings in "Character Cameos," allowing users to craft reusable characters from a variety of sources—be it a pet, personal item, or even an original design created within the app. After uploading videos featuring these characters, users can determine how they want to share them—whether privately, with followers, or even publicly on the platform. What a fantastic way to deepen engagement!

With Halloween around the corner, the app is getting into the festive spirit too, offering a starter pack complete with classic characters like Dracula and Frankenstein’s monster. Is there a better way to get users excited about video creation?

Crucially, as Sora makes its way into the hands of creators, the company is keen on promoting responsible use. The app's design encourages creativity rather than passive consumption, focusing on content that users actively follow. The idea isn’t just to boost screen time but to ignite the creative potential within its user base.

Moreover, Sora provides users with control over their likeness when using Cameos. You can call the shots on who gets to use your likeness in videos and have the power to revoke access whenever you choose. Plus, any videos that feature your Cameo—created by others—remain visible to you. Such thoughtful features definitely enhance user confidence and comfort.

On top of that, videos generated in Sora come with both visible and invisible digital watermarks, ensuring authenticity and helping to track which content originated from the app. This is another testament to the thoughtful design behind it.

For younger users, safety is a priority—daily limits on generated videos are implemented, and stricter rules for Cameos help create a safer experience. Parents can also utilize ChatGPT-styled controls to manage feed settings and direct message arrangements.

(Image by Mariia Shalabaieva)

It's exciting to see how tools like Sora are reshaping the creative landscape, and Thailand seems poised to lead the change in Asia with this launch. Beyond just a fun app, it reflects a growing trend in empowering creators through technology. What do you think—is this the future of storytelling?